Birla Sun Life MF products available at selected J&K Bk

Birla Sun Life Asset Management Company Ltd and The Jammu & Kashmir Bank Ltd today announced a strategic partnership for distribution of Birla Sun Life’s Mutual Fund products.

According to the agreement, Birla Sun Life’s products will now be available at select branches of J&K bank. This initiative will strengthen Birla Sun Life’s distribution network.

Announcing the partnership with J&K Bank, Anil Kumar, CEO, Birla Sun Life AMC said, “It gives me great pleasure in announcing a strategic marketing tie-up with J&K Bank. We are confident of creating a win-win situation for the J&K bank customers and ourselves.

Mr. Mr. G.A.Beigh, President, J&K Bank said “Our bank has aggressively sold the mutual fund products of various Asset Management Companies for the last two years. The customers have become empowered and demanding. We need to provide them all the financial solutions including mutual fund products under single roof. The strategic tie-up with Birla sun Life shall provide a different array of mutual fund products to our customers. Besides, this will definitely boost our fee based income”

Birla Sun Life Mutual Fund has been awarded “The Fund house of the year 2007” by CNBC-CRISIL and is one of the leading fund houses in India with assets under management of Rs.35,906 crores as on March 31^st 2008. 

Sourced From: Adfactors Public Relations Pvt Ltd