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ESPN-Star launches cricket channel
Published on Wed, Apr 25, 2007 at 08:53 , Updated at Wed, Apr 25, 2007 at 09:46
Source : Moneycontrol.com
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New Delhi April 24 There's no business like cricket business. And ESPN Star Sports, which reportedly bet $1.1 billion (Rs 4,482 crore) for eight years' rights of International Cricket Council (ICC) tournaments, probably understands that better than anyone else. It has launched a 24x7 channel dedicated to cricket.
Critics and advertisers may cry hoarse about the game being overpriced, but there's still big money in cricket, said Mr R.C. Venkateish, Managing Director, ESPN Software India. "Viewership has gone up from 25 million to 60 million in the last five years, but what most people fail to notice is that the numbers have tripled in the last three years. And if we keep the pace in mind, then the advertising rates should be a lot higher," he added. contd on page 2... |
STAR Cricket, aimed at audiences in the sub-continent, is expected to be on air by June with live coverage of international matches, first-class and county cricket, news and other magazine programmes. Archive 1 | 2 | | Next page » | |
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