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To focus on custom mfg, research: Ajay Piramal

Published on Thu, Sep 14, 2006 at 10:57 , Updated at Thu, Sep 14, 2006 at 21:32
Source : Moneycontrol.com

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Ajay Piramal, Chairman of Nicholas Piramal says that their growth model is to look at custom manufacturing as well as research. These are their future areas for international growth, he says.

He adds that their target for the long-term is to look at launching a molecule discovered by them internationally. Piramal further states that the challenge for them is to look at distinct areas like technology or a more efficient supply chain.

Excerpts from CNBC-TV18’s exclusive interview with Ajay Piramal:

Q: Could you tell us about your company’s strategy in untapped markets like Eastern Europe, Latin America, Russia and Japan?

A: We believe that our model is to look at custom manufacturing as well as to look at research. These are our future areas for international growth.

Q: You have already reached 50% of your sales coming from custom manufacturing and exports, what are the future targets for you?

A: The future target in the long-term is that we should be able to launch one of our own discovered molecules internationally.

Q: Right from the beginning you had the physical muscle to buy out companies and gain size, what about the mid-sized and small companies going forward, are there limitations to their growth?

A: I think after two to three years one will find some consolidation taking place in the domestic market as well. With increased competition, both from multinationals in India as well as the requirement to invest in research, one will find that some of the mid-sized companies will find it difficult to grow.

Q: Over a period of time, we have seen companies jumping on to the CRAMs business, Contract Research and Manufacturing Services, we have a cost advantage right now; do you think that will fade over a period of time?

A: Cost can never be a long-term sustainable advantage because one can do something today at some cost and there will be others who will do it at a lower cost. One has to look at other areas of distinctiveness, whether it is in technology or whether it is in a more efficient supply chain; that is the challenge for all of us.

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